5 examples of online brand guidelines

An inspirational example of how the structure and layout of an online brand guidelines should look.

° 01 Not Your Mother's digital brand guidelines

    The brand guidelines are clearly very colorful for a brand with such a vibrant color scheme. As they say "Color is a key part of Not Your Mother's expression and attitude."

    Guidelines themselves contain extensive sections on logos, typography, and colors, divided by subsections. Assets (e.g. variations of logos) can be downloaded directly from the preview, which is great.

    In some cases, the animation is used to extend and make guidelines more interactive.

    Overall: The guidelines are detailed enough to be useful, but not overwhelming.

    Made on Corebook.io

    ° 02 Biteable digital brand guidelines

    "A not so serious guide to some fairly serious stuff". Indeed, this is a very playful set of guidelines that walks you through all the information a designer should know.

    There isn't much about the organization's mission and values, but the logo is described in detail. Beginning with the logo design, different colour schemes, examples with backgrounds, and even animations.

    Assets and source files cannot be downloaded directly from the guidelines, you must request access first. This is good for a bigger sense of privacy.

    The Social media and Internal Comms section includes guidelines applicable not only to designers, but to other marketing teams as well.

    Overall: Guidelines for branding that are made for a wider team with a strong sense of privacy.

    Made on Corebook.io

    ° 03 Tomtom digital brand guidelines

    In terms of a brand, Tomtom represents practicality and smartness. Likewise, their brand guidelines. There are plenty of examples for each brand asset. From logo use in a variety of ways to MS Teams background images. Downloads are available right away from brand guides, but if something is missing, an email address is provided.

    A special mention goes to the Video & Motion section, which features detailed examples of logo transitions and the smart use of symbols in videos.

    Overall: Practical and smart guidelines, as previously mentioned.

    Made on Corebook.io

    ° 04 Flax+Kale digital brand guidelines

    The brand itself is built on the unique use of semantics. Typography, spelling, and the visual look of the texts are all integrated into many different ways and forms. There is no wonder that Typography is the most extensive section of the guides.

    The visuals have an energy of movement that can be felt from a static version of the logo and clearly seen in the Motion Graphics section.

    Every dynamic brand will always have a work in progress. As for Flax+Kale, it's Audio Branding, which has yet to be seen by the public.

    Overall: Energizing and pretentious, with a brand book that echoes that energy

    Made on Corebook.io

    ° 05 Polarsteps digital brand guidelines

    Polarsteps is a lifestyle brand that represents exploration and adventure. In order to achieve this, every aspect of the brand appearance must be consistent, from the logo to photography to mobile app design. Viewing and downloading of core elements is available to the public, but internal design assets are password-protected.

    Through Values and Mood boards (Aesthetics), guidelines provide a deep dive into a brand's concept. Video helps convey emotions about a brand to anyone who is working with it.

    Overall: An easy-to-understand brand guide that's visually appealing and esthetic.

    Made on Corebook.io

    Create brand guidelines online

    Create your own digital brand guidelines with Corebook - an online brand guidelines platform for branding teams. The features it provides are:

    • Quick onboarding and great CMS interface
    • An online brand guide that is actually used
    • Collaborative dashboard for teams
    • Sharing that simply works
    • Interactive brand storytelling
    • Privacy control and more

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    Our mission

    The Mission of “Core Book” Foundation is to support innovations, sustainable growth and to inspire, unite and educate private, public and non-profit organizations and leaders around the globe to think and use their brands as community-building tools. We create value-oriented strategies, programs and resources with the goal to help them reach their full potential and find the perfect equilibrium of looks, intelligence and society utility. Humanity is going towards a fully immersive digital era and one of the keys for well-being and prosperity is a digital transformation without time and workflow waste.

    Our Volunteers are people that love and support our mission, actively work to make a difference, and with their dedication have become the embodiment of everything Foundation represents